BOOK OF THE WEEK: BRAND IDENTITY BREAKTHROUGH BY GREGORY DIEHL

Hello people

One popular belief regarding brand promotion is that when a business has a product or service to offer, the best way to get more customers is to advertise to all and sundry, in hopes of drawing in potential customers. This, according to Gregory Diehl, the author of this week’s book, Brand Identity Breakthrough, is an inefficient way of promoting your brand to potential customers.

In this bestselling book, Diehl opines that good communication is key when promoting a good or a service. In addition, he states that apart from knowing the value one’s product or service adds to customers, the onus falls on entrepreneurs to identify the type of people who can recognize the value of their product or service.

Greg further asserts that anything which exists to serve everyone really exists to serve no one, and the best quality product or innovative marketing technique won't matter if the people you are approaching don't see a need for what you offer. 

Available on Okadabooks and Amazon Kindle

So what should an entrepreneur do to stamp his/her brand in the minds of people? Amongst other things, Diehl suggests the following:

1.    Identify your Unique Selling Point[USP]

2.    Focus on designing products and services that meet a specific demand, and:

3.    Know your target customers and advertise to them.

The beautiful thing about the book is that the author takes his time to explain the points in the book, thus ensuring that readers get value for their time and money. He also includes case studies of business owners who experienced greater success as a result of incorporating the ideas he teaches.

Brand Identity Breakthrough is a must-have for budding and established entrepreneurs. It can be gotten on Amazon and other major bookstores.